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The contents of food

Whole Foods was conceived by Ms. Ishi Khosla and her husband Mr. Gagan Khosla in July 2001. Born out of desire to restore healthy eating habits of the urban city and a need to help those who had established problems. Whole Foods philosophy is rooted in the healing power of food. 

While most think of health food as unappetizing, boring with little appeal, Whole Foods believes that the taste factor can never be ignored. There is no point to make food/ recipes which will not be eaten by most. Hence, I can easily say that the USP of Whole Foods lies in compromising both taste and health which is supported by the growing popularity of our foods.  

The relevance of Whole Foods today in India is far more than ever before. Indians are suffering from lifestyle related diseases and diabetes, obesity and coronary heart diseases have assumed epidemic proportions. We Indians as a race are also far more prone to them than the White race (Caucasians) and the Japanese. With five deaths per minute from heart disease in India, it is time for a wake up call to introspect. We are certainly eating badly- a vegetarian country does not eat vegetables, consumption of refined fats, sugar and flours loaded with chemicals and pesticides. To top it all, if timely intervention is not taken up, we not only will become disabled but also cause a huge economic burden on the society.  

Whole Foods is a very small initiative in this direction. However, I suppose everything initially begins small. I do hope that we have succeeded in making some impact on the population. With almost every food company now competing to make health products, I certainly see a change. However small, I firmly believe Whole Foods is step in the right direction but we have long long way ahead…………………….. 

I thank all my patients, clients, friends, who have supported and encouraged me take my dream forward. I thank my family for ensuring that this happened and the media for an over whelming support without which Whole Foods couldn’t have reached where it has.

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