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Soft Drinks - Soft Targets?

 

The issue of pesticides in soft drinks has opened up many areas of concern. To me, when I read about extremely high levels of pesticides 36 times higher in Pepsi and 30 times higher in Coke than the EEC limit in soft drinks, it appears that some big companies are adding pesticides to their soft drinks or are adulterating it in some other way to further their interests

The concern today is not contamination of colas with pesticides, rather it concerns the safety of whole lot of other commonly consumed food products and drinking water including breast milk.

Below are some listed some of the common foods, along with their test results with respect to pesticide residues. 

Anti obesity drive

Traces of pesticides

Food safety on the whole

A step in right Direction

The issue of pesticides in soft drinks has opened up many areas of concern. To me, when I read about extremely high levels of pesticides 36 times higher in Pepsi and 30 times higher in Coke than the EEC limit in soft drinks, it appears that some big companies are adding pesticides to their soft drinks or are adulterating it in some other way to further their interests. A closer look reveals that these pesticides are a part of ground water contamination. The same water when used as an ingredient to make soft drinks carries the pesticide residue. Pesticide Residues are universal contaminants like DDT, Lindane, Malathion etc. that generally persist in all foods including human milk either in the chemical form in which they are used or in the form of their metabolites. Pesticides form a part of the “toxic trail” whereby the pesticide residues come from the soil, get mixed with water and persist in the environment. Their contamination in food or drink reflects an indiscriminate use of pesticides- of pesticides banned years ago in India and improper farm and industrial waste disposal. There is absolutely no reason for them to be found in such levels in our environment.

 

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 The concern today is not contamination of colas with pesticides, rather it concerns the safety of whole lot of other commonly consumed food products and drinking water including breast milk.  In 1986, ICMR (Indian Council of Medical Research) found that 51% of the food items it tested were contaminated with pesticide residues and 20% of these had pesticides above the maximum residue limit (MRL). For e.g.:  Cereals: CERC reported that most of the wheat flour brands in India are contaminated with pesticides like Lindane (which should be absent), DDT, aldrin (banned in 1996) and dieldrin (restricted to use).

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Below are some listed some of the common foods, along with their test results with respect to pesticide residues. 

 

Food product

Name of The organization and Year

Total Samples

Results

Milk

ICMR, 1986

 

 

 

 

 

 

 

 

 

IARI (Indian Agricultural Research Institute)

 

 

 

IARI,2001

Out of 2205 samples of Bovine milk

 

 

 

 

 

 

 

 

 

 

 

Milk samples collected from 16 centres in India

,85% contained HCH isomers above the tolerance limits, 82% contained DDT

nearly 37% had DDT above the tolerance limits.

 

65% contaminated with pesticides

 

More than 40% of the milk samples  were contaminated with DDT

 15% of the samples exceeded MRL for hexachlorocyclohexane (HCH).

 

 

 

 

 

Food product

Name of The organization and Year

Total Samples

Results

Breast Milk

WWF (Worldwide Fund For Nature)

 

 

 

 

A 1992 study published in The European Journal of Clinical Nutrition

 

More than 350 man made pollutants have been identified in the breast milk of women in UK.

 

Meat and dairy products strongly contribute to breastmilk concentration of harmful chemicals like dieldrin and PCB’s.

Infant Formula

ICMR, 1986

20 commercial brands of infant formula

70% and 94% samples showed the presence of DDT and HCH respectively

Honey

AICRPPR, 2001

82 samples of honey collected from 13 centres

 51% had pesticide residues.

Processed Foods

AICRPPR (All India Coordinated research Project on Pesticide residues) 2001

 

Fruit Jam samples from 3 centres.

 

 

 

Tomato sauce

67% of jam samples were contaminated with endosulfan, malathion and HCH.

 

 20% of the tomato sauce samples were  contaminated with HCH, malathion, chlorpyrifos, cypermethrin and DDE 

 

Indian Diets

Department of Soil Science and Agricultural Chemistry & CS Azad Agriculture & Technology University, Kanpur

Average Vegetarian Diet on daily basis.

 

 

 

 

An Average Non vegetarian Diet on daily basis.

HCH exceeded adequate daily intake (ADI) by 110%, aldrin by 442% and dieldrin by 514%,

 

HCH exceeding ADI by 118%, aldrin by 1500% and dieldrin by nearly 6000%

 

Soft Drinks

CSE (Centre For Science & Environment), 2006

Pepsi

 

 

Coke

36 times higher than EEC

 

30 times higher than EEC.

 

 

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Anti obesity drive

It is certainly surprising that it has not been addressed as a generic issue and has been confined to soft drinks only. Targeting such big companies seem to become big debate and perhaps derive bigger gains. Cola drinks are already under attack as a part of the “anti obesity drive” being empty calories, high on sugar and predisposing to weight gain concerns which surely are not misplaced and totally justified.

 

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Pesticides

There is no reason to neglect the traces of pesticides however small the amount may be found in our food or beverages. Over the years these chemicals accumulate in our bodies and harm our health and the wellbeing of our future generations. They are called cumulative poisons i.e. they poison slowly and insidiously. They also poison synergistically where the combined effect exceeds the sum total of individual effect.  Pesticides like DDT, Lindane, Malathion, Chlorpyrifos etc. are known to cause cancers, damage nervous system, reproductive system, cause birth defects, disrupt immune system and reduce bone density, to name a few.

 

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Food safety on the whole

It’s not the time to talk about pesticides only, rather we need to talk about food safety on the whole, and take into account the numerous other chemical contaminants including those due to heavy metals such as lead, mercury, cadmium, fluorine, nitrate, nitrites, phosphate etc. Standards for such serious poisons such as heavy metals like arsenic and lead also are many times above the guidelines for drinking water issued by the ministry of urban development; Cadmium is not even legislated. Working with loose ended Rules & Regulations such as : Rule 65 of PFA, 1954, regulates the presence of pesticides and insecticides in food. But “Food” is so defined in Rule 65 so as to exclude “beverages” and has created intricate issues like these.  Sub section A.01.01 in Appendix B defines the standards of quality for non-alcoholic beverages, but has nothing to say about pesticide residues. This act is mandatory, but doesn’t regulate pesticide residues.

 

 

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A step in right Direction:

The bottom line is that in India, the food industry is virtually unregulated, leave alone the regulation of soft drinks. The positive side of such controversies is that they help bring consumer awareness and interest in issues as important as these which have been neglected over the years. A multi pronged approach is necessary to address these issues some of which are mentioned below:

 

National Policy Makers must strengthen regulations and make the laws more stringent and clear taking in view of:

·         Food safety as a whole.

·         Use of pesticides: Establishment of safety levels (MRL),

·         Regular monitoring of foods and pesticide residues

·         Establishment of multi centre organizations involving research, education and regulation. 

 

Healthy and Safe farming: Go organic; it helps to reduce the pesticide load and reduces exposure to many other harmful chemicals.

 

Government and NGO’s to educate and encourage farmers to convert into organic, subsidizing and providing support incentives.

Strengthen nutritional antioxidant status to combat poisoning. Choose whole grains, fruits and vegetables and minimally processed foods rich in micronutrients. Vitamin C, E Chromium and zinc have been found to be helpful in detoxifying the chemical contamination.  by consuming healthy and safe food.

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